Elements Of Change: The Offsite Megatrend

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As competition increases on a daily basis inside the webspace…The greater the importance of not only creating real value…but making sure that your web presence is solid…and that you have a website that actually earns it’s keep.

One of the most important questions I ask before we agree to take on a project is:

“Are you interested in having a website purely as an ego trip…or are you committed to building your brand and empire?”

Having a website is not an idle proposition: It can’t just be a “sign in the middle of a cornfield.” And the monthly costs can be fairly large. If your site does not cause an action to be taken that begins your sales process (ringing the phone or clicking a link) Then you may be wasting good money each month.

And this is where the offsite web person plays a pivotal role. The first contact a potential customer has with your company other than meeting one of your team members is your website. And when considering cost effectiveness and speed of delivery, The offsite web expert is the top choice, hands down.

But What About A Local Developer?

Of course there are advantages to having a local website developer…but there are many other points to consider. Such as:

* Are you comfortable with the soft issues? These being someone not in your employ inside your operations…actually observing your processes and procedures firsthand?

* Could an assistant used by them possibly present a security issue? I have witnessed the substantial harm done firsthand by “non employees on site” with access to company workstations installing Keyloggers, Malware, and other malicious software. As a person that is data security sensitive, I can only inform the threat. It is of course, left up to you if you choose to risk it.

The real advantage of the internet is anywhere, anytime access. Anything that needs to be addressed can be done online, quickly, and with minimum exposure. And face to face meetings once a month or so with the development person or team are easy and productive. Personally I advise clients to always use an offsite developer, as this allows in house IT to control what is accessed… and when. And in fact…we have clients right now that find this model to be such an advantage in their markets that they don’t even want it discussed outside of company circles.

So this is indeed a megatrend…and I see only growth over the long term for offsite web development and managed IT services. Consider for your company the advantages that can be had here, and if it fits into your goals for the future.

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